Creative that
actually
converts.

Hydra Funding had a large base of smaller account holders who had gone dormant after their initial purchase. The brief was to design an email lifecycle that reactivated these traders and upsold them to larger funded accounts. The campaign had to speak to traders who understood the product but had not taken the next step.

The strategy was built around a progression of psychological triggers: reactivating their original motivation, surfacing the gap between their current account size and what was possible, then making the upgrade feel like the logical next move rather than a hard sell. In month one of deployment, the lifecycle generated $55,000 in revenue.

Top One Trader needed emails that converted their subscriber list into funded account sign-ups to an audience that had heard every trading pitch imaginable. The brief required genuine intellectual engagement before any commercial case was made. The Archimedes email used a 2,200 year old principle of leverage to explain why skilled traders with small accounts stay stuck — and why a funded account is the only logical solution.

Rather than scheduled promotional emails, these campaigns used breaking market events as real-time conversion triggers. When Silver crashed 30% in a single session — the worst drop since 1980 — the email hit inboxes within hours, turning a volatile news moment into a compelling funded account pitch. When the Fed cut rates, the macro event was tied directly to the funded account proposition. The emails felt like urgent intelligence, not promotions.

Social proof in prop trading is everywhere — payout screenshots and leaderboards are saturated. This campaign made it human. Three real trader stories — a 5-year grinder kept going by his son, a trader who failed 11 challenges before passing, a $500 comeback story — reframed failure as tuition and persistence as the only real edge. The CTA was a natural conclusion, not a hard sell.

FXIFY needed caption copy across social media and paid ads that matched the premium, ambitious tone of their visual brand. The brief was technically demanding: write captions that stop the scroll without relying on emojis, hype language, or generic trading clichés. Every caption had to do genuine work — establishing a tension, posing a question, or making a declaration strong enough to push the viewer through to the creative below it.

Captions were written in pairs with each graphic — copy and visual treated as a single unit from the start, not assembled separately and matched up at the end. The result was content that felt deliberate rather than filled in.

Top One Futures' ad graphics were generic — the kind of creative any firm could run without changing a single word. The copy was interchangeable: discounts, challenge sizes, percentage splits. Nothing that could only be said by Top One Futures, and nothing that gave a trader a reason to stop scrolling over any other prop firm ad they'd seen that day.

The shift was from product-led copy to identity-led copy. Instead of leading with what the account offered, the ads led with how the trader would feel, what they'd prove, and who they were becoming by taking the challenge. The result was creative that felt proprietary to the brand — and a sustained 7x ROAS maintained week over week across all graphics.

XPIPS came in with no following and a new product to launch — a $9.99 funded account entry point, the lowest in the industry. The brief covered two tracks simultaneously: build a social media presence from zero and drive conversions through a weekly email. Both had to work together, with social building brand trust and email converting it.

Social content was built on a rotating framework of market hooks, trader psychology, product proof, and brand identity to keep the feed from going stale. Weekly emails used a different narrative angle each send so subscribers had a reason to open after months on the list. The $9.99 account launch was the centrepiece — positioned not as a cheap option but as the lowest barrier to serious capital in the space.

Prop Firms Ranking is an independent comparison platform that evaluates and ranks prop trading firms. The content brief had a specific constraint most social media doesn't face: the brand had to be credible to both sides — to traders who trusted it for unbiased rankings, and to firms who knew their scores were being published. Every post had to feel editorially independent, not promotional.

Content was structured around three pillars: educational content about how to evaluate prop firms, timely coverage of industry news and firm changes, and engagement-led posts that turned follower opinion into signal. The tone was always analytical and neutral — the voice of a platform that had done its homework, not a brand trying to win favour.